Frontier came to us to create the launch campaign for Jurassic World Evolution 2, including all subsequent DLCs. Frontier wanted to open the game up to new audiences who haven’t played the series much or never before. We created an exhilarating influencer campaign targeting both newcomers & dinosaur enthusiasts by leveraging our creator network & engaging creators passionate about strategy-based management sims.
Through a dynamic collaboration with influencers across Twitch, YouTube, TikTok, Instagram & Twitter, we executed a diverse content strategy, ranging from live broadcasts to captivating TikTok videos. Our comprehensive campaign management covered everything from creative ideation & strategy to negotiation, contracting, payments, & reporting. The results speak for themselves - a campaign with real bite!
We've established ourselves as one of Frontier's preferred partners for influencer campaigns, achieving success across titles such as Jurassic World Evolution 2, F1 Manager 2022, Struggling, Warhammer 40,000: Chaos Gate, & FAR: Changing Tides.
Our keen eye for selecting the right influencers ensures diverse & receptive audience engagement across all backgrounds, races, genders, sexual orientations & abilities - a priority for both us & Frontier.
With outstanding organisational skills, transparent communication, & a track record of exceeding campaign KPIs, we consistently instil confidence in Frontier.
Scorn is an atmospheric first-person horror adventure & one of the most anticipated games in 2022. The game landed in our hands with a challenge to reverse negative community sentiment on social media, breathe new life into the accounts & create an audience that will love the game. We crafted a community transformation plan rooted in transparency, honesty & genuine engagement. Within three months, we were able to turn the community from a majority negative sentiment to 85% positive. Our team successfully built an excited, thriving community with a complete switch on the sentiment. We reignited the spark, making players desperate to get their hands on the game.
Through our social content & community management, we created an immersive experience that resonated with players. This holistic approach didn't just build anticipation; it translated into tangible success, generating thousands of wishlists & pre-orders. In transforming the community, we didn't just meet expectations; we set a new standard for managing communities.
Aimlabs, an FPS aim trainer boasting over 30 million users on Steam & mobile, came to us in early 2020 to create an engaged social media following for the brand across all platforms. Since then, we've not only shaped the brand's voice & content strategy from the ground up but turned Aimlabs into one of the most engaging names in the FPS space.
We create over 200 unique posts & receive over 10,000 community messages monthly. Aimlabs social presence soared under our management to over 300,000 engaged followers. Our team nurtures this audience & generates hundreds of thousands of engagements & millions of impressions monthly. Our successful organisation of the $1 Million Donation to Special Effect through the Fall Guys Battle of the Brands saw us partnering with Ninja, G2 Esports & MrBeast. This activity catapulted Aimlabs' exposure massively, resulting in 50 Million impressions & widespread media coverage, elevating the brand to new heights!
Kepler Interactive is the first global game publisher run by devs for devs, giving independent studios the creative freedom to do what they do best - making awesome games! Fully aligned with our values, we were tasked to raise the profile of the publisher & their studios on social media.
We created the social media, community & content strategies for several of Kepler's studios & built devoted fan bases across diverse genres. Through strategic community management, content planning & spot-on execution, we've consistently achieved success across all accounts.
Our dedicated account managers each bring genre-specific expertise & our in-house design team crafts stunning assets that resonate with audiences. We don't just support studios; we elevate them. From horror to open-world RPGs, we drive wishlists & sales by creating buzzing communities & superfans.
Killmonday Games is a very successful indie games studio from Sweden known for creating incredibly cute yet super dark & macabre games! The creators of Fran Bow, one of the most successful point-and-click adventure games, approached us to conduct market research for one of their upcoming games.
The objective was to understand their audience, demographics & interests better to help the studio produce games with a strong emotional bond that their audience resonates with. Also included in the project was a social media consultation which reaped an immediate increase in engagement.
"Working with Disobey has been an easy breeze. They are transparent & charming, & we look forward to working with them in the future. We are very happy with how the information was presented. Clarity & willingness were two things that stood out to us! Thank you, Disobey!"
Founder Killmonday Games
NVIDIA needed the right hardware-savvy creators on several campaigns to promote their streaming Broadcast app & NVIDIA GeForce Now. They turned to us to find them; by leveraging our team's deep expertise in the hardware & streaming space, we engaged the ideal creators to amplify NVIDIA's message authentically.
We ran a vibrant influencer push through strategic streamer partnerships that spotlighted top titles, including Cyberpunk 2077, Watch Dogs: Legion & Assassin's Creed. Great influencer alignment & relatable content meant we exceeded KPIs across each campaign, with influencers showcasing the products in a relatable way.
Flintlock: The Siege of Dawn is an open-world action RPG with jaw-dropping visuals! We're in love with the storyline, the strong black female lead character & the beauty the game offers. We built all social accounts from the ground up, created the announcement strategies for social media & entice new players to wishlist the game via our content strategy.
We've built a strong presence on TikTok, which has generated millions of views, thousands of wishlists & excited fans all around the world. We can't wait for this one to launch!
We worked with Atlantic Records & Twenty One Pilots on the launch of their incredible new album, Scaled and Icy! Our goal was to open the band up to gaming audiences, so finding true fans of the band that also game was our top priority!
We created an authentic campaign that resonated with our content creators & their communities, all without feeling too ad-like. The band's most popular song, Shy Away, was featured as an on stream notification with sound & was met with overwhelmingly positive reactions from the community. Our creators showed their communities pictures from previous Twenty One Pilots concerts, they sang along to the music & we even had a dancing cat involved 😻
Teaming up with hardcore fans made a real difference in this campaign; not only did our creators love the band, their infectious excitement for the campaign overflowed directly into their audiences. As a result, this campaign smashed through the client KPIs & exceeded expectations.
"Disobey is everything you want in a business partner. They added demonstrable growth to our social platforms with a content approach that mixed fun and quality. Through multiple content creator campaigns, they researched and identified not just performant creators but the right creators for our goals and our values. They're the rare combination of damn good people and damn good at what they do."
Director of Community | Humble
"I have had the pleasure of working with Disobey for many years, both in my current role and at my previous company. Disobey act as a vital part of our publishing efforts on many of our titles. Whether it be through community and social media engagement, influencer campaigns or key creative assets. Disobey are highly skilled, fast, flexible and human. They embrace and celebrate modern forms of communication. In short, they kick ass and I would happily recommend them to anyone."
VP Publishing & Marketing | Kepler Interactive
"I have had the pleasure of working with Disobey a couple of times and they’re an outstanding agency to work with. They have such fantastic understanding of which influencers will work for the campaign and how to execute these ideas across a broad range of genres. Communication is always flawless and their team are some of the best in the business with an unending passion for what they do. They’re fabulous and I look forward to working with them again in the future!"
Social Media Marketing Specialist, Europe | Western Digital
"Disobey are an essential extension of Aim Lab’s marketing team, immersing themselves in our market category to speak to our target audiences in a genuine voice. They weave this knowledge into carefully crafted campaigns for each social media platform to maximize reach and engagement. Their desire to test new messaging and creative formats, optimize based on data and community feedback, and close relationship with our team make them invaluable partners."
Director of Marketing | Aim Lab
"Disobey just get it. They understood the IP quickly, developed an effective influencer target list and plan based on the budgets and timelines, offered only trusted creators who would deliver enthusiastic and engaging content AND generated a post campaign report in short order. Truly they felt like an extension of the internal team here."
Senior Product Manager | SEGA
“Working with Disobey feels like working with friends you have known for years. On top of being approachable and responsive, they take the time to really dig deep into your campaign to ensure they are getting exactly what you are looking for. They communicate at every step along the way and feel just as invested as you in seeing the campaign succeed.”
Creator Curator | Raw Fury
"Disobey always understands the assignment. The team is passionate, honest, & easy to work with making sure we always know where we stand, what’s achievable, & that the influencers we’re working with are treated fairly & with respect. They know how to help us find the right voices – the voices that we didn’t know were out there & the diverse voices."
Head of Influencers & Engagement | Frontier
"Creative, great relationships, & full of energy. Always deliver great results and high engagement - Highly recommend!"
UK Community Manager | NVIDIA GeForce
"Disobey are amazing to work with. They handle influencer relations & outreach in our company’s stead so we can focus on our releases. The hand-picked streamers are always professional & we are really happy with the results! 10/10 would do it again."
PR & Community | Neon Doctrine