Jurassic World Evolution 2

Influencer Campaigns

An exciting campaign with big teeth! We ran multiple influencer campaigns for the launch of Jurassic World Evolution 2, including subsequent update DLCs. Frontier wanted to open the game up to new audiences who haven’t played the series much or never before, so we used our network to source creators with a passion for strategy-based management sims while finding dinosaur fanatics.

We worked with Twitch, YouTube, TikTok & Twitter influencers to create various content pieces, from live broadcasts to highly engaging creative videos on TikTok.

We managed the creative process with all influencers involved, including content ideation, negotiation, approvals, contracting, payments & reporting.

50+Creators engaged in the campaigns
2M+ Impressions across all platforms
+88% Achieved above client target KPI


Influencer Campaigns

After successfully executing campaigns across several titles, including F1 Manager 2022, Jurassic World Evolution 2, Warhammer 40,000: Chaos Gate, Struggling, & FAR: Changing Tides, Disobey has become one of Frontier's go-to partners for influencer campaigns.

Selecting the right influencers for these campaigns has been vital in reaching the most receptive audiences while ensuring that all our campaigns are genuinely diverse. Featuring creators of all sizes, backgrounds, races, genders, sexual orientations & varying abilities is as important to us as it is to Frontier.

Our teams' excellent attention to detail & passion in finding the right creators, alongside fantastic organisational & communication skills, ensure we smash the campaign KPIs & instil confidence in Frontier every time!

200+Influencers engaged in campaigns
6 Frontier titles worked on with multiple campaigns


Social Media, Community & Content Strategy

Scorn, one of the most anticipated games of 2022, is an atmospheric first-person horror adventure launched in October 2022. Disobey identified that the community sentiment on social media needed to be turned upside down as the accounts had fallen dormant & without frequent updates, had led to negative chatter.

Our team successfully built an excited, thriving community with a complete switch on the sentiment. We reignited the spark, making players desperate to get their hands on the game.

Our strategy of creating highly engaging teaser content would make the Scorn community yearn for more & drip-feeding the content quickly became a success. The icing on the cake is our community management, coupled with a dark undertone to reflect the games' genre, which quickly created a seamless extension of the game, preparing the players for what's in-store & generating thousands of wishlists & pre-orders.

+135000% Total audience growth across all platforms
36M+ Impressions across all accounts
3M+Total account engagements

Aim Lab

Social Media, Community & Content Management

Aim Lab is an FPS aim trainer on Steam & mobile with over 30 Million users. We've grown Aim Lab's social presence from the ground up over the past 3 years, with all social platforms now holding over 300,000+ engaged followers. Disobey developed the brand's tone of voice on social media & successfully created one of the most engaging brand accounts in the FPS gaming space.

We created a playful persona for the brand as part of our social strategy to build a narrative on an account that could appear faceless due to the game's lack of characters or storyline. After all, you go there to train your aim! This character is now the star of the show & even got its own TikTok-exclusive game which we marketed together with Aim Lab on TikTok.

We are an integral part of Aim Lab's marketing team, with our content teams producing over 200 unique creative posts each month, generating millions of impressions & engagements. Our community teams respond to thousands of replies & messages every week to continually nurture the Aim Lab audience & build brand loyalty.

200+Unique content pieces created each month
280M+Total impressions generated
14M+Total account engagements
+6000%Total audience growth across all platforms
80K+Community messages replied to
41M+Total video views

Kepler Interactive

Social Media, Community & Content Management

Kepler Interactive is the first global game publisher run by devs for devs, giving independent studios the creative freedom to do what they do best - making awesome games! Fully aligned with our vision, a great partnership was born.

We have created the social media, community & content strategy for several of Kepler's studios & built engaged fans across different genres. We've been able to do just that through strategic community management, content planning, & well-timed execution across all accounts.

Our dedicated account managers add their expertise to each genre while our in-house design team take the stress away from the studios creating stunning assets that resonate with the community. From horror to open-world RPGs, we drive wishlists & sales by creating buzzing communities & hyped superfans.

20M+ Combined total impressions on the accounts we manage
8Social accounts managed

Killmonday Games

Market Research

Killmonday Games is a very successful indie games studio from Sweden known for creating incredibly cute yet super dark & macabre games! The creators of Fran Bow, one of the most successful point-and-click adventure games, approached us to conduct market research for one of their upcoming games.

The objective was to understand their audience, demographics & interests better to help the studio produce games with a strong emotional bond that their audience resonates with. Also included in the project was a social media consultation which reaped an immediate increase in engagement.

"Working with Disobey has been an easy breeze. They are transparent & charming, & we look forward to working with them in the future. We are very happy with how the information was presented. Clarity & willingness were two things that stood out to us! Thank you, Disobey!"

Natalia Martinsson

Founder Killmonday Games
Picture of Natalia Martinsson


Influencer Campaigns

We worked with NVIDIA across several influencer campaigns & found amazing hardware-savvy content creators to help promote their streaming Broadcast app. As we have hardware & streaming experts on the Disobey team, we were able to fully understand the products & requirements to select the perfect creators for promoting the app.

We also ran an exciting campaign for NVIDIA GeForce Now, their SaaS cloud-based gaming service, by showcasing some of the great games available on the service. For this campaign, we hooked creators up to play the newly launched Cyberpunk 2077, Watch Dogs: Legion & Assassin's Creed! Not only did our content creators love playing those games, but we also exceeded KPIs for each campaign by ensuring all influencers showcased the products in an organic way & guided creators throughout the creative process to hit the mark on all social posts.

11Hardware-loving content creators
850K Total impressions across both campaigns
+57%Achieved above client target KPI


Social Media, Community & Content Strategy

Flintlock: The Siege of Dawn is an open-world action RPG with jaw-dropping visuals! We're in love with the storyline, the strong black female lead character & the beauty the game offers. We built all social accounts from the ground up, created the announcement strategies for social media & entice new players to wishlist the game via our content strategy.

We've built a strong presence on TikTok, which has generated millions of views, thousands of wishlists & excited fans all around the world. We can't wait for this one to launch!

6M+Total account impressions
1.2M+ Total video views on Twitter & Facebook
1.6M+Total TikTok views

Atlantic Records

Influencer Campaign

We worked with Atlantic Records & Twenty One Pilots on the launch of their incredible new album, Scaled and Icy! Our goal was to open the band up to gaming audiences, so finding true fans of the band that also game was our top priority!

We created an authentic campaign that resonated with our content creators & their communities, all without feeling too ad-like. The band's most popular song, Shy Away, was featured as an on stream notification with sound & was met with overwhelmingly positive reactions from the community. Our creators showed their communities pictures from previous Twenty One Pilots concerts, they sang along to the music & we even had a dancing cat involved 😻

Teaming up with hardcore fans made a real difference in this campaign; not only did our creators love the band, their infectious excitement for the campaign overflowed directly into their audiences. As a result, this campaign smashed through the client KPIs & exceeded expectations.

10Superfan content creators
1M+Total campaign impressions
+315%Achieved above client target KPI
"Disobey are an essential extension of Aim Lab’s marketing team, immersing themselves in our market category to speak to our target audiences in a genuine voice. They weave this knowledge into carefully crafted campaigns for each social media platform to maximize reach and engagement. Their desire to test new messaging and creative formats, optimize based on data and community feedback, and close relationship with our team make them invaluable partners."

Eric Inamine
Director of Marketing, Aim Lab
"Disobey just get it. They understood the IP quickly, developed an effective influencer target list and plan based on the budgets and timelines, offered only trusted creators who would deliver enthusiastic and engaging content AND generated a post campaign report in short order. Truly they felt like an extension of the internal team here."

Caspian Horwood,
Senior Product Manager, SEGA
“Working with Disobey feels like working with friends you have known for years. On top of being approachable and responsive, they take the time to really dig deep into your campaign to ensure they are getting exactly what you are looking for. They communicate at every step along the way and feel just as invested as you in seeing the campaign succeed.”

Scott Roberts
Creator Curator, Raw Fury
"Disobey always understands the assignment. The team is passionate, honest, & easy to work with making sure we always know where we stand, what’s achievable, & that the influencers we’re working with are treated fairly & with respect. They know how to help us find the right voices – the voices that we didn’t know were out there & the diverse voices."

Hollie Bennett
Head of Influencers & Engagement, Frontier
"Creative, great relationships, & full of energy. Always deliver great results and high engagement - Highly recommend!"

David Waters
UK Community Manager, NVIDIA GeForce
"Disobey are amazing to work with. They handle influencer relations & outreach in our company’s stead so we can focus on our releases. The hand-picked streamers are always professional & we are really happy with the results! 10/10 would do it again."

Vlad Tsopljak,
PR & Community, Neon Doctrine