Jurassic World Evolution 2
An exciting campaign with big teeth! We ran multiple influencer campaigns for the launch of Jurassic World Evolution 2, including subsequent update DLCs. Frontier wanted to open the game up to new audiences who haven’t played the series much or never before, so we used our network to source creators with a passion for strategy-based management sims while finding dinosaur fanatics.
We worked with Twitch, YouTube, TikTok & Twitter influencers to create various content pieces, from live broadcasts to highly engaging creative videos on TikTok.
We managed the creative process with all influencers involved, including content ideation, negotiation, approvals, contracting, payments & reporting.
Frontier
After successfully executing campaigns across several titles, including F1 Manager 2022, Jurassic World Evolution 2, Warhammer 40,000: Chaos Gate, Struggling, & FAR: Changing Tides, Disobey has become one of Frontier's go-to partners for influencer campaigns.
Selecting the right influencers for these campaigns has been vital in reaching the most receptive audiences while ensuring that all our campaigns are genuinely diverse. Featuring creators of all sizes, backgrounds, races, genders, sexual orientations & varying abilities is as important to us as it is to Frontier.
Our teams' excellent attention to detail & passion in finding the right creators, alongside fantastic organisational & communication skills, ensure we smash the campaign KPIs & instil confidence in Frontier every time!
SCORN
Scorn, one of the most anticipated games of 2022, is an atmospheric first-person horror adventure launched in October 2022. Disobey identified that the community sentiment on social media needed to be turned upside down as the accounts had fallen dormant & without frequent updates, had led to negative chatter.
Our team successfully built an excited, thriving community with a complete switch on the sentiment. We reignited the spark, making players desperate to get their hands on the game.
Our strategy of creating highly engaging teaser content would make the Scorn community yearn for more & drip-feeding the content quickly became a success. The icing on the cake is our community management, coupled with a dark undertone to reflect the games' genre, which quickly created a seamless extension of the game, preparing the players for what's in-store & generating thousands of wishlists & pre-orders.
Aim Lab
Aim Lab is an FPS aim trainer on Steam & mobile with over 30 Million users. We've grown Aim Lab's social presence from the ground up over the past 3 years, with all social platforms now holding over 300,000+ engaged followers. Disobey developed the brand's tone of voice on social media & successfully created one of the most engaging brand accounts in the FPS gaming space.
We created a playful persona for the brand as part of our social strategy to build a narrative on an account that could appear faceless due to the game's lack of characters or storyline. After all, you go there to train your aim! This character is now the star of the show & even got its own TikTok-exclusive game which we marketed together with Aim Lab on TikTok.
We are an integral part of Aim Lab's marketing team, with our content teams producing over 200 unique creative posts each month, generating millions of impressions & engagements. Our community teams respond to thousands of replies & messages every week to continually nurture the Aim Lab audience & build brand loyalty.
Killmonday Games
Killmonday Games is a very successful indie games studio from Sweden known for creating incredibly cute yet super dark & macabre games! The creators of Fran Bow, one of the most successful point-and-click adventure games, approached us to conduct market research for one of their upcoming games.
The objective was to understand their audience, demographics & interests better to help the studio produce games with a strong emotional bond that their audience resonates with. Also included in the project was a social media consultation which reaped an immediate increase in engagement.
"Working with Disobey has been an easy breeze. They are transparent & charming, & we look forward to working with them in the future. We are very happy with how the information was presented. Clarity & willingness were two things that stood out to us! Thank you, Disobey!"
Natalia Martinsson
Founder Killmonday Games
