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Struggling

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Client: 
Frontier Developments
Service: 
Influencer Campaign

Objective:

To unleash the chaos of Struggling on the world by teaming up with creators who love offbeat, physics-based games, generating hype & awareness for the game’s launch.

The Juicy Results

800K
Total Views
15
YouTubers
53
Hours Watched
40
Organic Creators

Strategy:

We assembled a quirky crew of YouTubers who thrive on the absurd & chaotic, just like Struggling itself. To maximise the mayhem, we focused on getting creator groups together to dive into the game’s co-op mode, showcasing the hilariously unpredictable gameplay 🤝

With creators like ManlyBadassHero & BeautifulOB leading the charge, we unleashed the chaos, ensuring that their audiences got a full taste of the game’s offbeat charm. We encouraged creators to play for at least three hours, & many were so hooked they kept the struggle going even longer 🤪

We complemented the paid campaign with an organic push to co-op lovers, spreading the chaos even further. By the end, we hit 53 hours of streamed co-op madness & over 800K views on YouTube. The creators had a blast, their communities loved the chaos, & Struggling proved to be the perfect fit for those who enjoy a wild challenge with friends 😁

Campaign Video.

Disobey always understands the assignment. The team is passionate, honest, & easy to work with making sure we always know where we stand, what’s achievable, & that the influencers we’re working with are treated fairly & with respect. They know how to help us find the right voices – the voices that we didn’t know were out there & the diverse voices.
Hollie Bennett
Head of Influencers
Frontier