We had the honour to create the influencer strategy for one of the most mind-bending puzzle games of the year, Viewfinder. Thunderful Games wanted to create awareness for the launch via content creators & show off the mind-blowing mechanics the game had to offer.
Our team crafted the influencer strategy across Twitch, TikTok & Twitter, then brought the campaign to life with a diverse set of creators whose reactions & creativity couldn't have been better. Our selected creators were that enchanted by the game that most finished the game or played far beyond their paid sponsored segment. That's the power of teaming up with the right talent!