Lightyear Frontier
Objective:
Campaign Results
Strategy:
We joined the project three months before launch & hit the ground running across 4 of our services, embedding ourselves in the world of Lightyear Frontier to build momentum fast.
We crafted a short-form storytelling approach designed to showcase the vibe, personality & mechanics of the game. Every video served a purpose, whether it was to raise awareness, uplift wishlists, or delight the community, with soft CTAs sprinkled in to guide players into the ecosystem. Post-launch, content shifted to explainers & community-first pieces that nurtured conversation, showcased feedback loops & kept the excitement rolling as new players arrived.
Paid Media acted as our reach engine, amplifying the strongest organic creative. A 15s gameplay explainer became the hero asset, delivering exceptional low CPM’s of ~€0.65 across platforms, well below industry benchmarks. We prioritised X for reach & TikTok for conversion, resulting in consistent visibility throughout launch.
The audience grew by an impressive 36% in just 3 months & Lightyear Frontier entered Early Access on Steam & Xbox Game Pass with over 1 million players & a Very Positive Steam rating, all fuelled by scroll-stopping content, smart community building & highly efficient paid distribution🌾
Campaign Content.
Working with Disobey has been an absolute delight! Communication was consistently smooth, clear and constructive. Disobey were onboarded during a critical time of our product and they managed to tackle that challenge head on, demonstrating their competence from the get-go. They took the time to truly understand our brand identity and voice, ensuring that every post, comment, and interaction reflected our values and resonated with our audience. They were always receptive to feedback, open to collaboration, and proactive in suggesting new ideas and opportunities. It's clear that they genuinely care about the success of their clients.
