How they Disobey'd: Social Media & Content Strategy
Disobey has built Aim Lab's social presence from the ground up, & we now create content across all of Aim Lab’s social platforms. With over 200 unique content pieces per month ranging from memes to educational pieces, we ensure that Aim Lab always stays on top of its competition. Our in-depth FPS knowledge ensures that the Aim Lab socials are current & in the moment at all times, leading to high engaged channels all around! A big part of our social strategy is engagement & we therefore respond to every single post, every single day. This is what makes our socials very special; we build tight knit communities, foster audiences & create super fans!
Disobey organised the $1 Million Donation to Special Effect via the Fall Guys Battle of the Brands campaign. This included teaming up with Ninja, G2 Esports & MrBeast for a joint charity donation of $1 Million!! This initiative alone resulted in 50 Million impressions & led to every single major gaming outlet covering Aim Lab, elevating the brand to new heights!
How they Disobey'd: Influencer Campaign
Disobey has executed several influencer & social campaigns for NVIDIA, ranging from showcasing their streaming Broadcast app to advertising NVIDIA GeForce Now, all done through influencers.
Disobey has sourced, vetted & contracted suitable influencers for these projects & created impactful campaigns on Twitch, YouTube, Instagram & Twitter. We've exceeded the KPI's for each campaign & smashed our targets by ensuring the creators showcased features & products in an organic, natural manner, along with our guidance to hit the mark on all social posts.
How they Disobey'd: Influencer Campaign
What a mighty campaign! We worked with Atlantic Records & Twenty One Pilots on the launch of their new album this year! We were tasked with sourcing Twitch streamers that are true fans of the band & boy did we deliver! The campaign was executed very organically, with Scaled and Icy fitting very naturally into the streamers' day-to-day content rather than being too ad-like. We featured the band’s most popular song, Shy Away, as a Donation/Sub alert which got immediately stuck on a loop in everyone's head with very positive reactions from the community. Teaming up with hardcore fans made a real difference in this campaign; the sentiment was incredibly positive throughout. Not only did our content creators love the band, so did their audiences. Therefore, this campaign reaped incredible results, four times higher than projected. Creating campaigns that feel natural & resonate with the audiences our clients are trying to reach is what we are all about 👊
How they Disobey'd: Social Media Strategy
Raider.IO is the leading World of Warcraft stats ranking site, serving a large audience of PC gamers with over 70 Million downloads of their addon. We were hired to grow and develop Raider.IO's social platforms along with their brand presence online. The project includes management of all Raider.IO's social media channels along with creation and implementation of an overall marketing plan. Since we started working with Raider.IO their social media engagement has grown by over 3000% and their followers across Facebook, Twitter and Instagram have increased by over 200%!
How they Disobey'd: Market Research
Killmonday Games is a very successful indie games studio from Sweden known for creating incredibly cute yet super dark and macabre games! The creators of Fran Bow, one of the most successful point and click adventure games, approached us to conduct market research for them. The objective was to get a better understanding of their audience, their demographics and their interests to help the studio produce games with a strong emotional bond that their audience resonates with. Included in the project was a social media consultation which reaped an increase in engagement instantaneously.
How they Disobey'd: Influencer Campaigns on Steam and Twitch
Another Indie is a games publisher based in Taiwan with the mission to get the best indie games to as many people as possible! We have helped implement that mission on a number of occasions by supporting their game launches with Influencer Campaigns. Disobey has organised several Steam stream marathons which helped strengthen the game's position on the store during game launches and sales. We also successfully organise Twitch, Mixer and YouTube campaigns for Another Indie's launches reaping thousands of views during that critical game launch phase!
How they Disobey'd: Influencer campaigns at Gamescom and on Twitch
Utomik is a games subscription platform featuring over 1000 games with the mission to let everyone play great games, without barriers and any limits. Disobey was hired to bring exposure to the brand via an online and event influencer campaign. The event campaign took place at Gamescom, where we organised live streams directly from the Indie Megabooth. During the 4 days of Gamescom, we’ve achieved over 250K live views on Twitch and over 2.4 Million Impressions on Twitter. We have since also consulted on their social media strategy and implemented social media training with the Utomik social media team.
How they Disobey'd: Booth management at IndieCade and Social Media Content Production
Other Tales Interactive is a games studio from Denmark and Sweden, creating experimental story-driven games. After working on the launch of their first game Tick Tock: A Tale for Two, the team approached us to manage their booth at IndieCade in LA. The developers were nominated for the Cooperative Design Award at the event where Disobey picked up the award during the ceremony on behalf of the two amazing devs! We did a full social media take over during the convention and took the Tick Tock community on an epic journey half way across the world day by day.
