With three heavyweight IPs in one year, FuturLab needed a partner with a proven track record & serious experience navigating the approvals that come with legacy franchises. Working together in a year long partnership across Alice in Wonderland, Shrek & Wallace & Gromit meant juggling layered stakeholders, tight review loops & creative guardrails that could easily derail timelines & outcomes.

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Our organisation, tooling & workflows kept everything on track. From pre-approved content frameworks to clear checkpoints & real-time creator coordination, we ensured every DLC beat launched smoothly while protecting each IP’s tone & authenticity.

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We built each campaign around creators who genuinely embodied the worlds they stepped into. Cosy gamers & fantasy fans for Alice’s Adventures, chaotic variety duos & Shrek superfans for the Swamp & nostalgia-chasing UK creators for Wallace & Gromit. Each group brought the right energy, personality & deep fandom to make every DLC feel like an event.

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Across the year we blended Twitch streams, TikTok discovery & YouTube longevity into one cohesive ecosystem. Every beat laddered into the next, reactivating audiences, scaling awareness & building consistent momentum right through to the run-up to PowerWash Simulator 2.

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Across platforms:

• TikTok Shortform drove huge awareness thanks to creators who leaned into comedy, nostalgia & satisfying-cleans content.
• Twitch Co-op chaos delivered some of the strongest CTRs, with creators frequently streaming extra hours beyond the brief! Shrek & Wallace & Gromit saw standout duo & group sessions with over 133k combined Twitch views.
• YouTube Gameplay deep dives, integrations & Shorts added long-tail discovery with creators producing everything from cosy playthroughs to compilation reviews, keeping views distributed throughout the year.
• Instagram & X Cross-posted reels & supporting social content reached hundreds of thousands of fans as creators showed off cosplay, ASMR angles & nostalgic art pieces.

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Across the three DLCs, we distributed over 500 keys organically to superfans, cosy gamers & niche communities, generating thousands of engagements & hundreds of responses from creators eager to jump into each world. Organic outreach consistently sparked huge creator demand, with hundreds of responses per beat & wall-to-wall coverage from creators who jumped in, in addition to the paid campaign.

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