We built a creator campaign with an English-speaking focus designed to make Out of Sight impossible to ignore. The game already had everything horror communities crave: rich lore, unsettling characters, clever environmental puzzles & a fresh narrative angle, so our goal was to amplify those strengths fast & get players talking before launch.

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We handpicked creators who specialise in story-led horror, dark puzzle adventures & emotional Let’s Plays. Think Little Nightmares, Inside, Fran Bow & Amnesia 😍 These creators brought the right mix of tension, empathy & fun reactions to hook their audiences instantly.

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Across platforms:

• TikTok was our primary awareness driver & the focus of the campaign. Our strongest organic performers were boosted with Spark Ads, achieving a fantastic CPC of £0.02, allowing us to scale reach globally. Alongside gameplay content, we partnered with the Australian custom controller wizard Rudeism, who created a Teddy controller using the in-game Teddy, giving the campaign an extra creative twist that audiences loved.
• Twitch delivered live tension & emotional engagement, with creators playing up to the key narrative breakpoints that kept communities begging for more. Because Out of Sight has a short 5-hour playtime, we didn’t want creators showing the full experience or spoiling the emotional beats that make the game special. Our spoiler-safe approach guided creators to play for around 1.5 hours, stopping at the mid-game twists. This protected the story, kept audiences hungry for more & encouraged creators to continue playing outside their deliverables, which they did, creating a wave of extra content.
• YouTube anchored the long-form storytelling, generating Let’s Plays & part-twos packed with sequel predictions. Of course, we had GabSmolders in the campaign & she loved the game so much that she created an additional video that reached more than 100K extra views

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We amplified the campaign with a strong organic layer, reaching out to over 900 targeted creators. This effort resulted in 183 key redemptions & 186 organic content pieces, totalling 172K organic watch hours on Twitch alone. Overall, this was an awesome campaign & we exceeded our targets by 156%.

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