We built a multi-market campaign targeting lifestyle creators in the UK, France, Germany, Spain & Italy, selecting talent who could confidently speak about the Creator Series kits in their native languages. Spanning wildlife filmmakers, travel storytellers & digital creatives, each influencer embodied a different facet of modern creator life, keeping the campaign authentic & rooted in real usage.

‍

Content was rolled out over four months to keep SanDisk top of mind, giving every creator room for their content to shine. We prioritised high-quality, face-to-camera storytelling that showcased why reliable storage is essential for both everyday creators & seasoned professionals. From nature documentaries to long-haul travel vlogs, each piece showed the Creator Series in action.

‍

Our selection included leaders in the travel category like Sodasindwir & Kinging It, alongside ITV’s bCreator of the Year winner BelladoesEditing. Wildlife creator Dani Connor Wild integrated her kit into a squirrel documentary that has surpassed 333k views, demonstrating the long-tail value of choosing creators with deep audience trust.

‍

Across YouTube, TikTok & Instagram, creators produced a strong mix of unboxings, product showcases, packing videos & day-in-the-life posts that reflected real creative workflows. Cross-posting increases visibility, with creators sharing additional content across multiple platforms to sustain the hype. 

‍

Top performers delivered exceptional cross-platform impact, strong CTRs & consistent creative quality, with many continuing to use the Creator Series long after the campaign ended.

‍