We partnered with Cloudheim across a 9-month global influencer programme (April → December), activating creators across North America as a priority market.

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The activity was structured around three core beats, each designed to move audiences further down the funnel.

We began with a short-form-first awareness push, introducing Cloudheim’s crafting & co-op gameplay to new audiences at scale. From there, we transitioned into a gameplay-led beta phase, leveraging trusted creators on Twitch & YouTube to validate the experience & drive deeper engagement. Finally, we scaled into launch, combining high-performing creators, co-op streams & paid amplification to convert awareness into action.

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Each phase built on the last, keeping momentum rolling instead of relying on a single launch spike, with performance consistently exceeding targets across every beat.

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Across Platforms:

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To maximise impact across the full campaign lifecycle, each platform played a distinct role, evolving as the campaign progressed.

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• Shortform content drove early discovery at scale, introducing Cloudheim’s core mechanics to new audiences & generating millions of views during pre-launch.
• As the campaign moved into beta & launch, Twitch became key for showcasing the co-op experience, with creators playing together live & driving strong engagement, clicks & extended watch time.
• This momentum carried into organic activity, with creators continuing to pick up the game beyond paid placements. Notably, Lirik highlighted Cloudheim to an audience of 13K+ live viewers, extending reach organically.
• YouTube supported throughout with evergreen content, ensuring Cloudheim remained visible in co-op roundups, Let’s Plays & search-driven discovery beyond key campaign moments.

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This approach created consistency across platforms, with creators returning across multiple beats & continuing to play the game beyond their initial deliverables.

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