The Spell Brigade's appeal comes from the unpredictable moments created when friends work together, accidentally blow each other up & somehow survive the chaos 🙇

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To bring that experience to life, we built a campaign focused on authentic multiplayer gameplay. Wherever possible, we leaned into existing creator relationships rather than forcing new creator pairings, helping capture the natural chemistry, humour & chaos that make The Spell Brigade entertaining to watch.

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We activated creators across North America, the UK, Germany, France & LATAM, combining trusted English-speaking opinion leaders with regional creators to introduce The Spell Brigade to new audiences in key growth markets.

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Creator activity centred around the launch of 1.0. Content focused on showcasing the game's biggest update yet, including new progression systems, additional content & its PS5 debut, while reinforcing that 1.0 represented a major milestone in The Spell Brigade's ongoing evolution.

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Alongside paid activations, organic outreach helped scale awareness across the co-op, action roguelite & bullet-hell communities. Through dedicated creator mailers, bespoke outreach & creator relationship management, we re-engaged creators who had previously covered The Spell Brigade while introducing the 1.0 update to new creators with a strong affinity for the genre. This kept The Spell Brigade visible to thousands of relevant creators throughout launch.

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Across Platforms:‍

• YouTube acted as the campaign's decision-making layer, helping convert awareness into player action. Long-form gameplay showcased the depth, progression & replayability introduced in 1.0, creating evergreen, searchable content that continued to drive discovery beyond launch. Variety gaming heavyweights, including Blitz, CaRtOoNz, CTop & ImCade led the YouTube charge, introducing The Spell Brigade to highly engaged audiences through authentic co-op gameplay.
• Twitch functioned as the campaign's social proof engine. By activating creators alongside their friends, we captured authentic multiplayer moments filled with panic, revives, friendly fire & clutch saves, making the game feel alive, social & genuinely fun to play. 

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Organic outreach to 1500 targeted creators played a key role in re-engaging players who had previously experienced The Spell Brigade during Early Access. Returning creators such as StumptGamers & Muyskerm helped introduce the 1.0 update to established audiences, reinforcing the message that this was a major evolution of the game rather than a routine update. 

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By focusing on authentic co-op experiences, trusted genre creators & friendship-driven content, we helped transform The Spell Brigade's 1.0 release into a meaningful launch moment. 

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The campaign exceeded view targets by more than 31%, generated over 125,000 hours watched & successfully positioned The Spell Brigade's biggest update to date in front of both returning players & new audiences across multiple international markets.