Starting from scratch is never an easy feat in social, but that’s the challenge we opted to take on with Raccoon Logic. Without owning nor operating any of the original channels, we built a strategic approach to content & community, also leveraging paid media throughout, to capture fans of the original game while equally looking to find new explorers from all over the globe.

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Starting with world-building content & further fuelling the fandom with whacky, off the hook content the closer launch became, we grew a total of eight social channels to a followership of over 170,000 explorers who quickly became eager to exact revenge on their former employers.

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• Our organic social approach mirrored the satirical, humour-driven fun which has found itself sprinkled throughout both Savage Planet titles & this helped us achieve TikToks & Reels with over ONE MILLION views each, amusing collaborations with partners such as Microsoft & Dave the Diver, as well as other rib-tickling events throughout the campaign!

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• Paid media became the necessary accessory to our organic efforts, further driving smart reach across several different regions. From the west coast of the US, to the east parts of Asia, we brought in droves of new players who entered for the curiosity & stayed for our whacky content!

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• & with that community came the personal engagement; a vital part to any successful social story where we would make the players feel heard on a daily basis!

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The campaign was a fantastic hit all-round, & we exceeded all of our KPIs with flying colours 🧡

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