We developed a multi-channel social campaign grounded in Savage Planet’s player-first philosophy, spanning over 15 months. We started with early world-building content that reintroduced players to the planet, the humour & the lore, then escalated into chaotic, wacky content as launch approached. Across eight social channels, we built a community of over 170,000 explorers who couldn't wait to exact revenge on their former employers.

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Our long-term social strategy mapped every beat leading into launch & beyond. We developed the tone of the socials from the ground up, shaped around what players love about Savage Planet & its potential. The brand thrives on empowering players to cause chaos, create anecdotes & laugh their way through every moment. So our approach gave the spotlight to the community, letting them drive the humour, the discovery & the energy behind every post. Our tone reflected this perfectly, honest, mischievous & proudly oddball, mirroring the spirit of the game & the studio behind it.

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Across all channels, we combined consistently strong organic content with paid media support to maximise reach, engagement & player excitement. The result was a community that didn’t just watch our content but participated in it. They riffed with us, stitched our TikToks & helped reshape Savage Planet’s identity for launch.

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Across platforms:

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• TikTok’s & Reels became our discovery engines. We rolled out short-form videos designed to instantly stop the scroll with alien oddities, exploration reveals & deeply stupid science. Posts leaned into our “come for fun, stay for friends” tone, hitting TikTok’s search-led algorithm & landing the game in front of millions.
• X became our daily community hub. Using Savage Planet’s brutally honest, dad-joke-forward tone, we turned every reply into an opportunity to entertain. We riffed on trending topics, dropped savage patch notes & spoke to fans like the chaotic intergalactic HR department we truly are.
• On Reddit, we tapped into gaming subreddits with dev insights, behind-the-scenes content & weird in-world lore, connecting with players who crave detail, humour & a closer look at the Savage Planet universe. This drove high-quality sentiment from fans of the original game.
• We used Steam posts to release satirical patch notes, long-form updates & deep dives into new features, giving returning players everything they needed to jump back in.

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We supported organic growth with paid amplification across Reddit, Meta & TikTok, ensuring top-performing assets reached millions of new players & retargeted fans of Journey to the Savage Planet. Paid media & organic operated hand in hand, further driving smart reach across several different regions. From the West Coast of the US to the eastern parts of Asia, we've brought in droves of new players who entered for curiosity & stayed for our wacky content!

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