Why a good Social Media presence matters in gaming!

Jun 1, 2023
June 1, 2023
Ryan Styles

Today's audiences are hyper-social - giving us marketers, publishers & brands many opportunities to engage with fans on another level! Consumers today demand more brand-to-consumer engagement through creative content & very importantly, they demand that brands are "talking with them." not "at them". Consumers want to feel like they are part of product decisions & like all of us, they want to feel valued, so building engaged communities from brand accounts that are excited to hear your every move is the way forward!

Here's the juicy nugget you gotta take away from this piece: game publishers & brands need to understand the audiences they want to reach & speak in their language. They've got to curate their audience & become the heart & soul of those communities. After all, many consumers have now spent a decade (or more!) hanging out on social media platforms - to address them on their home ground is too juicy of an opportunity to ignore. But you gotta do it in the right way..

The method is simple - by positioning a brand as a member & leader of its community, the brand can contribute & participate in conversations. Consumers network with each other & the brand through community management, allowing you to put the finger on the pulse of your audience's sentiments, wants & feelings towards your product & other consumers. You gotta blend in, though! Speak in the same tone, laugh at the same memes & be quick on your feet to develop content your audience loves!

Bernie Goes Lich King

Social media moves fast; not Usain Bolt 100 meters fast, more like Sonic the Hedgehog just remembered he left his oven on fast. But for example, on Twitter, opportunities exist to entertain consumers & connect with them instantly - increasing brand awareness & loyalty, which are considerably huge factors in purchasing decisions. The big bonus here is: all this is done without extra spending! You can get there through daily & constant active community nurturing rather than having to run ads at all times!

Here’s the best part - your online communities are waiting for you!! In 2022 alone, there were more than 2.4 billion Tweets just about gaming. On TikTok #Gaming has been viewed a staggering 486B times so it’s a no-brainer for gaming brands not to get out there.

Creating a standout social media presence for your product is a no-brainer, but it requires a thoughtful set-up & strategic thinking. Start by developing a unique tone of voice tailored to your brand & audience. Avoid coming across as out of touch or irrelevant to consumers! You want to stand out from the crowd in the best possible way.

Engaging with your audience makes ALL the difference! When you hit your sales jabs, they'll be ready because you've built an AMAZING trust-based relationship. Your audience will devour the products or games you share with them. Remember, Social Media is all about engagement & audience-building FIRST. Selling comes last! When it comes to gamers, they're very anti-ads, so keep this in mind when crafting your social media strategy. Keep it real & be authentic.

50% of mobile gamers discover new games on social media, & most only do a little research before buying. That's your chance to WIN them over during the discovery phase! Paid social ads can be the icing on the cake, making a REAL impact on your campaign. But beware, sponsored ads can become confusing without a strong organic strategy. That's where Disobey comes in to get the most for your buck! Clever organic content on the right platforms is crucial!

Gaming is now a $385 billion industry in 2023, & here's the deal: creating compelling social media content is an ABSOLUTE MUST for ANY brand, big or small! Whether you're a game developer, a publisher, or a brand, social media is the KEY to your success.

Social media shouldn't be a hard sale. Get to know your users, players & community, entertain them, laugh at the same jokes with them & engage with them. That's the secret sauce! Community building remains on top & on most platforms; that's what feeds the algorithm. Strong engagements with your community are at the forefront of every successful brand on social media.

Disobey is a games marketing agency specialising in game launches, social media strategy & influencer campaigns within the gaming industry! We pride ourselves on our personal approach & good connections within the gaming influencer world. We love to help indies with community growth, game launches & understand how to strategise on a budget.