Repurposing Content to Maximise Reach

Oct 31, 2023
October 31, 2023
Khalia Paige

You created a banger of a post & it’s popped off! But after a while, it vanishes into the depths of endless scrolling. 😢 

✋ Hold up, it's not game over for that content! 

Let's dive into why repurposing content is your secret sauce for success. It’s all about taking the posts you've already crafted, the ones that rocked, & squeezing every ounce of value out of them. It could be as simple as giving that hit content a rerun, or reimagining & tweaking it to conquer a different platform, or even brainstorming new content ideas inspired by the original post. 

Why is repurposing content is a winning content strategy?

👀 Not Everyone Saw It! 

When you drop content on social media, it only reaches a fraction of your followers (and potential followers). Give your content another spin & hook those who missed it the first time.

💎 Maximise Content Value 

Creating high-quality content requires time & effort, from research & planning to writing & design. When a piece of content resonates with your audience, repurposing the content allows you to extend the lifespan of a post!

🌐 Reach New Audiences 

Share your content across different platforms. Cast a wider net & introduce your tried-and-true content to fresh eyes.  This cross-pollination fuels growth & builds a more holistic digital presence. Watch your content attract a wave of new followers who hadn't stumbled upon your brand before.

📈 Breathe New Life into Old Content 

Dust off those evergreen gems hidden in your content archives. With a fresh perspective, they can still be super impactful! Ensure it's up to date, give it a fresh makeover, & let it continue to serve as a valuable resource for your audience

A grey cat is sitting in a brown chair next. The text over the cat reads "Me, repurposing it onto another social platform"

Our top social media marketing tips for repurposing content. 

🕵️ Use Data to find the Gems

Not all content deserves a second shot.  Data lets you understand what clicks with your community & which content packed the most punch. Dive into your analytics to spot the stars. Identify the content that still has more left to give. 

🤳 Optimise Content for Each Social Media Platform

Every social media platform has its own set of distinctive features, & to make the most of repurposing, you'll need to understand them & custom-tailor your content for maximum impact. 

🌟 Freshen Up Your Posts

When repurposing, think about how you can enhance the original message with a fresh twist. Scan recent trends for a relevance boost. A simple tweak can work wonders. Always focus on delivering value to your audience. No need to repost outdated news from six months ago, but if it's packed with evergreen wisdom, go ahead & hit that repost button! 

Incorporate these insights into your content strategy, & you'll unearth a goldmine of opportunities to maximise the impact of your content!🚀💪

Ready to supercharge your content game? Hit us up at! We're always up for a chat about how we can assist you in achieving your social media goals. So, don't hesitate to drop us a line! 

Disobey is a games marketing agency specialising in game launches, social media strategy & influencer campaigns within the gaming industry! We pride ourselves on our personal approach & good connections within the gaming influencer world. We love to help indies with community growth, game launches & understand how to strategise on a budget.