5 Reasons You Need Organic Social Media

Dec 13, 2023
December 13, 2023
Ruby Adams

In today’s world, where we can feel bombarded by content 24/7, gaming audiences expect more from the brands they follow - they like being part of product decisions, they know when they’re being sold to, & they want to feel valued. Organic social media gives content creators, publishers, & brands a chance to connect with fans on a deeper level; & when you nurture a social audience enough to convert them from fans into superfans, amazing things can happen!

Here are 5 reasons you need an organic social media strategy:

1: 🔎 Boost Discoverability

In the ever-evolving landscape of social media, being present where your audience is is the key to unlocking discoverability & increasing brand awareness. Organic social media isn’t just about posting; it's about being in the right place at the right time. Jump on trends, react to community sentiment, & stay agile to maintain brand visibility. 

2: 💚 Build An Engaged Audience of Superfans

Organic social media isn’t about shouting sales messaging into the void; it's about building relationships that last & turning casual followers into devoted superfans.
Superfans are the customers who are loyal to your brand & are highly engaged with your content. They are the kind of customers who enthusiastically recommend your products or services to their friends & family. Not only do superfans help to spread the word about your brand, but they also help to build a strong brand reputation & credibility. When people see that others are passionate about your brand, they are more likely to trust it & try it out themselves.

Community managers need to dive into the comments, initiate conversations, & forge genuine connections. Your goal? To create a community that's not just interested, but downright excited about your every move! Engaged Community + Killer Content = Ride-or-Die Superfans 🦸

3: 🧪 Create a Playground for Experimentation 

Organic social is a space where you can be bold & experimental, & discover what really resonates with your audience. You can see community sentiment in real-time (they’ll let you know if they like something… or if they don’t 😨). Dive deep into this data goldmine & learn from it. Understanding your audience can help inform your wider PR, product & marketing strategies. Organic social is where you can uncover the gems that make your brand shine.

4: 🚀 Elevate Your Brand Authenticity & Trustworthiness

In an era where authenticity reigns supreme, organic social media strategies are key to building genuine connections. Showcase your personality through great content & build brand awareness. It's not just about the product; it's about the story. Forge a narrative that resonates, build trust, & watch superfans emerge.

5: 📈 Audience Retention & Long-Term Growth

Paid social media is a great way to get instant eyeballs on your brand, but organic social strategies are the key to long-term growth & retention. Nurturing your community organically is an investment in a growth model that delivers consistent results. This long-term approach not only fosters repeat business but also builds customer loyalty, establishing the bedrock of brand trust & credibility.

Organic efforts cultivate enduring relationships & create a dedicated audience, eliminating the need to start from scratch for every new DLC or sequel announcement. Additionally, engaging content keeps players invested during downtime & entices those who may have taken a break. Picture a social community seamlessly woven into your game's culture, where participation on social channels becomes a rite of passage.

A great organic social media strategy isn't just about quick wins; it's a commitment to long-term success. 

Ready to supercharge your organic social game? Hit us up at hello@disobey.gg! We're always up for a chat about how we can assist you in achieving your marketing goals. So, don't hesitate to drop us a line!

Disobey is a games marketing agency specialising in game launches, social media strategy & influencer campaigns within the gaming industry! We pride ourselves on our personal approach & good connections within the gaming influencer world. We love to help indies with community growth, game launches & understand how to strategise on a budget.